Capacity Building: Creative Brand Storytelling

Join creative strategist Emma Hargreaves for this practical workshop on how to uncover and tell your best story. It’s vitally important that we arm our local communities with the tools and expertise to help them develop their own socially conscious projects. Our Westfield East Bank Creative Futures Fund Capacity Building Programme aims to provide a platform for knowledge sharing and offer networking and partnership opportunities. The programme is designed with an inclusive approach, representing participants’ feedback. The programme will champion inclusivity and wellbeing throughout.

About the session

This workshop will take you through how great storytelling can be used as an important part of your brand, with tips and tricks on how to structure and include your ‘brand story’ in pitches. Great stories are powerful – they inspire people to buy into you and your ideas. This interactive session will help you find and tell your best story. First, you’ll learn how to uncover your very best story. Then, the art of storytelling – from structuring a pitch to making it memorable – all so you can get the response you want.

What else do you need to know?

When: Monday 30th May 2022, 6pm – 8pm

Where: Zoom (Link to be emailed to you prior to the event)

This event is free and open to individuals, organisations and businesses working and living across the local communities in the London Boroughs of Hackney, Newham, Tower Hamlets and Waltham Forest.

Please register your place and we will send you details about how to participate closer to the time. Places will be made available on a first come, first served basis.


About your Host

Emma Hargreaves is an experienced creative strategist who has worked with high-profile globally, making their businesses more important to people by ‘smuggling’ ideas through all the mental barriers and into hearts and minds. Emma and her partner Ross set up Smugglers, a values-driven consultancy business designed to help entrepreneurs and businesses come up with simple, but innovative solutions to their marketing, branding and strategic goals.

About the Westfield East Bank Creative Futures Fund

In 2020, Foundation for Future London, through funding from Westfield Stratford City, created the Westfield East Bank Creative Futures Fund – an ambitious five-year programme that aims to invest £10 million into the local communities of Newham, Tower Hamlets, Hackney and Waltham Forest. The Fund aims to support local organisations and individuals to create new jobs, learning, training, and educational programmes through the means of arts, culture, innovation, public realm and creative placemaking. The Fund aims to transform and catalyse the lives and careers of people across east London by putting funding, resources and support straight into local people’s hands.

Year 2 of the Westfield East Bank Creative Futures Fund has now opened. With the generous donation from Westfield Stratford City, Year 2 of the fund will continue to provide new jobs, learning, training and educational programmes through the means of arts, culture, innovation, public realm and creative placemaking

This year we are hosting, in partnership with Lisa Stepanovic, a series of capacity building events, starting with pre-application workshops, as part of a 12-month Capacity Building Programme.

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