Charlotte has lived in Hackney for 12 years and is hugely passionate about the energy, people and places that it holds. Understanding and connecting with audiences and culture is fundamental, for her strategy work and broader life. She’s driven by ideas and change for the social good.
Charlotte is Head of Strategy at Universal Music UK where she develops creativity, drives positive change and tackles challenges across comms, policy, artists and international marketing. Prior to this, she was in the agency world — leading the strategy on behaviour change campaigns for Cancer Research UK, FCO and the Gatsby Foundation.
Charlotte is a mentor for Help Musicians and ELAM.