Press and marketing guidance for Westfield East Bank Creative Futures Fund projects

This is a dedicated marketing resource for grant recipients of the Westfield East Bank Creative Futures Fund, advising on logos, social media, press and marketing support.

Logos

For marketing, we ask that you use the grant scheme logo, Foundation for Future London’s logo and Westfield Stratford City’s logo. There are three logos to use on all marketing in total. We are providing the logos to use in a unified lockup, with three variations, as shown below:

Option 1

Download logo strips and brand guidelines

We ask that you use all three logos for websites, print and digital marketing, social media asssets and other digital and physical displays.

If there is not enough space for the three logos, please use the wording ‘Supported by Foundation for Future London’s Westfield East Bank Creative Futures Fund, funded by Westfield Stratford City.’

If you’d like advice, please contact Communications Manager Amy Glass on amyglass@future.london.

Social media

Please follow us and tag us in your posts, and we will share on our channels.

Twitter @fdnfuturelondon / @westfieldstrat

Instagram @foundationforfuturelondon / @westfieldstratfordcity

Facebook @foundationfuturelondon /@westfieldstratfordcity

LinkedIn @foundation-for-futurelondon

Website pages

Funded projects will be offered a unique project page on our website, plus organisation pages for all partner organisations. Please contact us to take advantage of this marketing opportunity.

View all projects.

Press

If you are doing press and would like a quote for your project from the Foundation, please contact us with at least one week’s notice before you plan to send out. Email amyglass@future.london.

In your release, please use the wording to credit our funding ‘Supported by Foundation for Future London’s Westfield East Bank Creative Futures Fund, funded by Westfield Stratford City.’

You are welcome to use our boilerplates on your press release and blurb about the fund.

Boilerplates

Foundation for Future London

Foundation for Future London is an independent charity established to connect the local communities of Queen Elizabeth Olympic Park with the new East Bank and its globally renowned arts, culture and educational partners to ensure equitable opportunities and fair regeneration in East London. They do this through a genuine commitment to an innovative participatory grant-making approach, capacity-building objectives and sustainable development.

Since launching in 2015, the Foundation for Future London has connected people, places and institutions, from street markets and homeless shelters to galleries and auditoriums. The Foundation for Future London is dedicated to creating new creative employment and transformative life chances for people living, working, and studying in East London.

Westfield East Bank Creative Futures Fund

Westfield East Bank Creative Futures Fund is an ambitious five-year programme that aims to invest £10 million in to local communities of Newham, Tower Hamlets, Hackney and Waltham Forest. This flagship project will provide new jobs, learning, training and educational programmes through the means of arts, culture, innovation, public realm and creative placemaking. The programme aims to transform and catalyse the lives and careers of people in East London by putting funding, resources and support straight into local people’s hands. The fund is supported by Westfield Stratford City and delivered by Foundation for Future London.

Westfield Stratford City

Since opening in September 2011, Westfield Stratford City has rapidly become the UK’s leading retail and leisure destination, attracting 50 million visitors annually. Positioned at the gateway to Queen Elizabeth Olympic Park, the centre offers stunning views of London and houses over 315 stores and 80 dining outlets. The centre is a cornerstone of East London’s revitalisation, and a lasting legacy of the London 2012 Olympics. By 2027, a projected £25 billion will have been invested in the area, further underscoring the centre’s pivotal role in the region’s ongoing transformation. Committed to community impact, Westfield Stratford City collaborates closely with the London Borough of Newham. Together, they founded The Skills Place Newham, a retail academy managed by Seetec, aimed at reducing long-term unemployment in the local community. In 2019, the centre became a Founding Partner and Official Sponsor of the East Bank project, which drives employment, education, and training in East London. Additionally, through a partnership with the Foundation for Future London, the Westfield East Bank Creative Futures Fund was established—a £10 million, five-year initiative by Unibail-Rodamco-Westfield. This programme aims to create 19,000 new jobs and provide extensive learning, training, and educational opportunities through arts, culture, innovation, and creative placemaking. In its development, Westfield Stratford City has been at the forefront of sustainable urban retail initiatives. The centre operates its own Combined Cooling and Heating Power (CCHP) plant on-site, reflecting its commitment to environmental responsibility and setting a benchmark for future projects.